Project Description
Rome, as the capital of the powerful and influential Roman Empire, attracted thousands to the city and country from all over the empire, which included most of the Mediterranean, Northern Africa, mainland Great Britain (England) and the parts of the Middle East. Traders and merchants came to Italy from several different parts of the world. With 48.6 million tourists a year (2014), Italy is the fifth most visited country in international tourism arrivals. People mainly visit Italy for its rich culture, cuisine, history, fashion and art, its beautiful coastline and beaches, its mountains, and priceless ancient monuments. Italy also contains more World Heritage Sites than any other country in the world.
Tourism is one of Italy’s fastest growing and most profitable industrial sectors, with an estimated revenue of €189.1 billion.